Before we go much deeper on understanding what OTT advertising is, it’s essential to first consider knowing what OTT is for. OTT or Over-the-Top television/media, which actually is considered to be an online streaming option for movie and television content without any need for a traditional TV contract. It is possible for you to gain access through the use of your PC, smart TV, tablet or your smartphone.
Using the Smart TV
Based on the Video Advertising Bureau Reports, there’s more than 70% of users online who use the OTT service for at least once per month. These kind of services in fact continue to grow for both the overall users and how frequent it is used. It was also estimated that when the year 2022 comes, more than 190 million users of OTT is going to be there every month.
Though you could find some OTT services that are paid and do not have ads, you would still be able to find some which have ads so that they could support the service either with a paid or not membership. These kind of ads however are not being purchased or sold like those with the traditional TV advertising. It closely resembles more the digital video advertising.
There are various benefits that can be obtained from the OTT analytics programs. Some of these would be:
Reach is Farther
Before, OTT was actually not able to boast that a larger reach is good for the platform. However it has grown fast over the last few years and is now able to reach a much larger audience. A fact is, OTT now comes with a larger reach than other types of platforms.
Comes with Stronger Targeting
Another benefit that can be obtained from OTT would be targeting. Businesses can choose their geographic location, demographics as well as topics that they have to advertise on. This kind of targeting actually is not possible for the traditional TV advertising and is able to help reach the right audience. It will also help in reducing the possible waste advertising resources and increase the efficiency of advertising.
Best Analytics for Advertising
Most OTT platforms offers analytics on advertising. It includes both view data and impression. There are in fact some platforms which can offer different types of data and this could segment the data through targeting or placement. Learn more about these programs here.
Budgeting is Flexible
The ability to target and track views would allow flexible budgeting. There are in fact fewer impressions that can be bought for a specific target audience to increase the efficiency and to also minimize the expense.
We now live in a world where there’s huge technological shifts and many consumers in fact have now adopted the online video consumption. Get more details about audience analysis here: https://en.wikipedia.org/wiki/Audience_analysis.
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